From Outdated to
Outstanding

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We transformed Screed’s outdated website, built on an old framework, into a modern WordPress-powered store tailored for their lighting products business in Singapore. By revamping design, improving navigation, and optimizing performance, we created a sleek digital platform that better showcases their products and drives sales.

Identifying Gaps in Performance & User Experience

Screed’s website was built on an outdated framework that lacked modern design, mobile responsiveness, and smooth navigation. The old structure made it difficult for customers to browse lighting products, which hurt overall engagement and sales potential.

In addition, the site had no proper SEO structure or scalability. The product catalog wasn’t organized for easy search or filtering, and slow load times further impacted user experience. To compete in Singapore’s lighting market, Screed needed a complete digital revamp.

Strategic Redesign & WordPress Migration

We migrated the website to WordPress & WooCommerce, ensuring a smooth transition from the outdated framework while preserving SEO value. Using Elementor Pro, we designed a clean, responsive, and user-focused interface. Advanced filtering, improved navigation, and product categorization were implemented to enhance customer experience.

Client-Centric Enhancements

Redesigned for clarity, ease of navigation, and a smoother experience across all devices.

Performance-Driven Results

Improved speed, stability, and conversions through backend optimization and CRM-powered workflows.

 

Long-Term Collaboration

Ongoing support ensures consistent growth, technical updates, and strategic platform improvements.

 

A Future-Ready
Lighting Store

The new Screed website is faster, easier to navigate, and fully optimized for conversions. With modern design, SEO retention, and scalable WooCommerce setup, Screed now has a robust online presence ready to attract more customers in Singapore’s competitive lighting industry.

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